Privacy policy
Updated: September 24, 2025
Table of contents
Overview
Uplifter Inc. and its United States affiliated company, Uplifter US LLC., (“Uplifter”, “we”, “us” or “our”) operates and provides www.uplifterinc.com and other websites owned or operated by Uplifter that link to this Privacy Policy (collectively, the “Website”), as well as our products or services available through the Website (collectively, the “Services”).
Uplifter respects your privacy in accordance with this Privacy Policy. By accessing or using the Website or any Service, you acknowledge and represent that you have read and understood this Privacy Policy, any updates thereto posted on the Website, and you represent, warrant and agree that you are bound by all of the terms and conditions of this Privacy Policy and the Terms of Service (the “User Agreement”). If we make any changes to this Policy, a revised Policy will be posted on this webpage, and the date of the change will be reported in the “Last Revised” block above. Your continued use of the Website and Services constitutes your binding acceptance of any updates to this Privacy Policy or the User Agreement. Capitalized terms appearing in this Privacy Policy but not defined herein are defined in the User Agreement.
Your privacy
- Uplifter does not sell or rent your personal information to third parties for marketing purposes.
- Uplifter does not knowingly permit spam to be disseminated by or through the Website.
- Uplifter does not knowingly collect information from anyone under the age of 14 without the consent of a parent or guardian. If we discover that we have collected personal information from anyone under the age of 14 without the consent of the parent or guardian, we will remove any posting or bid Uplifter discovers was submitted by someone under 14.
- The Website password protects your user account. Keep your password safe.
Personal information collection
“Personal information” means information about an identifiable individual. This information may include, but is not limited to, your name, mailing address, e-mail address, telephone number and country of residence.
Personal information does not include information where there is no serious possibility that it can be used to identify an individual, whether on its own or in combination with other information, or personal information that has been anonymized or aggregated such as to be considered anonymized information or no longer personal information under applicable laws.
We may collect, use, and disclose different types of personal information, depending on our relationship with you. Generally, we collect the following types of personal information (not all of which may apply to you):
- Uplifter collects and stores information you provide when using the Website and Services, such as your name, address, and contact details, as well as other profile and contact information.
- When you create a user account you will be asked to create your profile to include at least your name and e-mail address. You may also provide your date of birth, gender, nationality and telephone number. You may update or correct your profile or terminate your user account at any time.
- Uplifter may collect your geolocation data in order to enable event coordinators to plan events and to otherwise provide you with the Services.
- When using any of the Websites to register, join, donate or buy items, you may be asked to provide information such as your date of birth, age, sex, billing or mailing address telephone number and other details required for a specific registration or purchase. This information is used by the event organizer, team, club, membership organization or governing body to coordinate the event, club, membership or license or for mailing of purchased items. Uplifter does not store your credit card information. Instead, Uplifter uses a secure connection to pass your credit card information to a third party payment processing service provider, using tokenization to ensure the highest levels of security and as part of PCI compliance.
- Uplifter collects and stores communications made through the Website, for assisting with customer support.
- Uplifter may produce aggregated statistical data from your use of the Services.
- Uplifter automatically collects telecommunications information such as your Internet Protocol (IP) address when you visit the Uplifter website. Uplifter may also log the Website pages you access and your browser type.
Uses of personal information
Uplifter uses collected personal information to:
- provide you with the services you have agreed to or purchased;
- provide and adapt the Website and Services;
- customize, improve or modify the Website;
- statistically analyze site usage for marketing the Website and Services;
- solve technical problems;
- communicate with users;
- respond to questions, complaints and resolve disputes;
- collect fees and prevent credit card misuse;
- marketing purposes;
- enforce the User Agreement;
- comply with applicable law; and
- carry out any other purpose which is disclosed to you and to which you consent.
This includes passing on member, donor and/or registrant information (including address, donation amount, name and other relevant details) to clubs, charities, event organizers and applicable governing bodies to facilitate services agreed to (such as event registrations and memberships) tax receipt generation. Information collected for a club, membership organization, governing body, event, charity or other body will be accessible to the respective organization/s for their purposes of managing their organization and/or the applicable event. Uplifter accepts no liability for the misuse of this information which is securely accessed by the event organizer/charity/governing body.
We strongly suggest you review the privacy policy and user agreement of the event, charity, club and/or provincial, state and national sporting body you are signing up prior to completing your purchase on Uplifter.
Uplifter is committed to complying with all regulatory requirements around privacy, including the Canadian Anti-Spam Legislation. We dislike spam as much as the next person.
Disclosure of personal information
Uplifter does release relevant registration and transaction information to the relevant event, charity, or membership organizer to assist them with providing the registration/service/product you have purchased.
Uplifter also shares your personal information with subsidiaries, affiliates, and third-party service providers who provide products and services that we use to operate our business or otherwise provide some functionality within the Website and Services on our behalf, such as customer service, technical support, hosting and IT, data storage and processing, research and analytics, communication, merchandising, payment processing, background check, enhanced protection email services, and marketing campaign providers.
If we provide your information to service providers for our provision of the Services, then we require that such service providers enter into an agreement in which they will agree to maintain the confidentiality of your personal information and keep your personal information secure. We do not authorize the service providers to disclose your personal information to unauthorized parties or to use your personal information for their direct marketing purposes. If you would like more information about our service providers, please contact us using the contact information on our Website.
Other Disclosures
Additionally, we may disclose your personal information when we believe such disclosure is permitted, necessary or appropriate: (a) under applicable law, including laws outside your country or jurisdiction of residence; (b) to comply with legal process; (c) to respond to requests from public and government authorities, including public and government authorities outside your country or jurisdiction of residence; (d) to enforce the terms of the agreements for our products and services; (e) to protect our operations or those of any of our affiliates or subsidiaries; (f) to protect our rights, privacy, safety or property, and/or those of our affiliates, you or others; and (g) to allow us to pursue available remedies or limit the damages that we may sustain. In addition, we may transfer your personal information and other information to a third party in the event of any reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business, brands, affiliates, subsidiaries or other assets. In that case, the transfer of your personal information will be subject to an agreement under which the collection, use and disclosure of the information is restricted to those purposes that relate to the business transaction, including determining whether or not to proceed with the business transaction, and is used by the parties to carry out and complete the business transaction.
If we otherwise intend to disclose your personal information to a third party, we will identify that third party and the purpose for the disclosure, and obtain your consent.
Cookies
A “cookie” is a small text file that contains information and is stored on your computer. We use cookies and similar tracking technologies, such as web beacons and pixels, to automatically collect information about your use of our Website and your interaction with our emails. Information we collect may include your IP address (or proxy server), device and application identification numbers, location, browser type, internet service provider and/or mobile carrier, pages and files viewed, searches, operating system and system configuration information, and date/time stamps associated with your usage.
We use this information to facilitate the use of our Website, for our business or analytical purposes (including to assess website traffic and track search criteria), and to personalize web pages according to your choices and interests.
We may also use this information to engage in interest-based advertising (also known as targeted or behavioral advertising) in connection with your use of our Website, and across third-party websites or service offerings when you leave our Website. Interest-based advertising means that your preferences and interests are collected through cookies or similar technologies and then used to provide you with advertising and marketing materials that are relevant to you, based on those preferences and interests.
With the exception of strictly necessary cookies for the operation of our Website, all cookies are automatically deactivated when you access and use our Website. However, unless you activate certain cookies, you may be unable to fully utilize and access all areas and features of the Website. You may activate cookies by visiting our Website and clicking “Activate Cookies”. For more information about cookies generally please visit www.allaboutcookies.org. Some third-party service providers may also place their own cookies on your browser. Note that this Privacy Policy only covers Uplifter’s use of cookies and does not include use of cookies by such third parties.
Note that the Website does not currently respond to “do not track” (DNT) signals.
Google Analytics
Our Website utilizes Google Analytics, a service from Google, Inc. (“Google”) that uses cookies. The information collected by the cookies (which includes your IP address) is transferred to Google who stores and processes the information in the United States. Google uses the information to provide us with an analysis of your overall use of and the traffic on our Website. You may activate analytics tools by visiting our Website and clicking “Activate Cookies”. For more information regarding Google and how it collects and processes your information, please see “How Google Uses Information From Sites or Apps That Use Our Services,” located at www.google.com/policies/privacy/partners. You can opt out of Google Analytics by installing the Google Analytics opt-out add-on. For more information, visit https://tools.google.com/dlpage/gaoptout.
Third-Party Use of Cookies and Other Tracking Technologies
Some content or applications, including some advertisements, on the Website are served by third parties, including advertisers, ad networks and servers, content providers, and social media or other application providers. These third parties may use cookies, alone or in conjunction with web beacons or other tracking technologies, to collect information about you when you use the Website. The information they collect may be associated with your personal information or they may collect information, including personal information, about your online activities over time and across different websites and other online services. They may use this information to provide you with interest-based advertising or other targeted content. We do not control these third parties’ tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly.
Further, we do not control third parties’ collection or use of your information to serve interest-based advertising. However, these third parties may provide you with ways to choose not to have your information collected or used in this way. You can opt-out of receiving targeted ads from members of the Network Advertising Initiative (“NAI”) on the NAI’s website, https://thenai.org/opt-out. Similarly, you can opt-out of receiving targeted ads from members of the Digital Advertising Alliance (“DAA”) on the DAA’s website, https://www.privacyrights.info.
Opting out of marketing communications
If you no longer want to receive marketing-related e-mails from us, you may opt out of receiving marketing-related e-mails by clicking the “unsubscribe” link at the bottom of any e-mail you receive from us. You may also opt out by contacting us directly using the contact information in the “Contact Us” section below.
Please note that if you opt out from receiving marketing-related e-mails, we may still need to send you communications about your use of our products or services, or other matters.
Retention, storage, and transfer of personal information
We will retain your personal information for as long as necessary to fulfill the purposes for which we collected it, and as permitted or required by law. When the purposes for which your personal information has been collected are fulfilled, we will destroy your personal information or anonymize it for serious and legitimate purposes.
Uplifter stores collected information in servers located in the United States and Canada.
We may transfer your personal information outside of Canada to fulfil the purpose for which we collected it, including for processing and storage by service providers. While your personal information is outside of Canada, it is subject to the laws of the country in which it is located, which may have different data protection laws than Canada. Those laws may require disclosure of your personal information to authorities in that country. For more information about our policies and practices regarding service providers outside of Canada, contact us using the contact information in the “Contact Us” section below.
If you are an individual resident in the province of Quebec, please note that your personal information may be transferred outside of the province.
Security of personal information
We have implemented commercially reasonable physical, organizational, contractual and technological security measures with a view to protecting your personal information from accidental or unlawful destruction, loss or theft, unauthorized access, disclosure, copying, use or modification. We have taken steps to ensure that the only personnel who are granted access to your personal information are those with a business ‘need-to-know’ or whose duties reasonably require such information.
Despite the measures outlined above, no method of information transmission or information storage is 100% secure or error-free, so we unfortunately cannot guarantee absolute security. In the case of a breach of security safeguards, we will act promptly to mitigate the risks and to inform you where there is a real risk of significant harm, or as otherwise required by law.
You are responsible for maintaining the secrecy of your identification, passwords and/or any personal information in your possession for the use of our Website and/or the Services. Always be careful and responsible regarding your personal information. We are not responsible for, and cannot control, the use by others of any information which you provide to them and you should use caution in selecting the personal information you provide to others through our Website or the Services. Similarly, we cannot assume any responsibility for the content of any personal information or other information which you receive from other users through our Website or the Services. We cannot guarantee or assume any responsibility for verifying the accuracy of the personal information or other information provided by any third party.
If you have reason to believe that your interaction with us is no longer secure (for example, if you feel that the security of any information that you provided to us has been compromised), please contact us immediately using the contact information below.
Your rights regarding your personal information
Individuals have a number of rights concerning their personal information depending on the privacy laws applicable to your jurisdiction of residence. You may make a written request to access, correct or delete any personal information about you that we have collected, used or disclosed, and we will provide you with any such personal information to the extent required by law. You may also challenge the accuracy or completeness of your personal information in our records. If you successfully demonstrate that your personal information in our records is inaccurate or incomplete, we will amend the personal information as required.
Where applicable, you may be entitled to additional rights, including: (i) the right to withdraw consent to processing; (ii) the right to object to unlawful data processing, under certain conditions; (iii) the right to erasure of personal information about you, under certain conditions; (iv) the right to demand that we restrict processing of your personal information, under certain conditions, if you believe we have exceeded the legitimate basis for processing, processing is no longer necessary, or believe your personal information is inaccurate; (v) the right to data portability of personal information concerning you that you provided us in a structured, commonly used, and machine-readable format, under certain conditions; (vi) the right to object to decisions being taken by automated means which produce legal effects concerning you or similarly significantly affect you, under certain conditions.
Please note that such rights are not absolute. There are instances where applicable law or regulatory requirements allow or require us to refuse to provide some or all of the personal information that we hold about you. In the event that we cannot accommodate your request, we will inform you of the reasons why, subject to any legal or regulatory restrictions.
When you exercise your right to deletion of your personal information, we will delete your personal information, subject to some instances where your personal information will be maintained for us to fulfill our obligations under contract to our customers.
You also have the right to lodge a complaint with the relevant data protection or privacy authority, such as the Office of the Privacy Commissioner or the privacy regulator in your province.
We may require that you provide sufficient identification to fulfill your request to access or correct your personal information. Any such identifying information will be used only for this purpose. We will not charge you any fees to access your personal information in our records without first providing you with an estimate of the approximate fees, if any.
Links to third party sites
The Website may contain links to external sites that are not under Uplifter’s control or ownership. Please familiarize yourself with the privacy policies of such external sites, as Uplifter does not accept any liability for your use of such external sites.
Contact us
Should you require more information regarding this policy or any questions raised herein, please contact our Privacy Officer at privacyofficer@uplifterinc.com.
Notice for California residents
This Section 12 applies exclusively to visitors and users of the Website and Services who reside in the state of California. California's “Shine the Light” law (California Civil Code Section 1798.83) permits California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. If you would like to exercise this right, please contact our Privacy Officer at privacyofficer@uplifterinc.com.
Notice for Nevada residents
This Section 13 applies exclusively to visitors and users of the Website and Services who reside in the state of Nevada. Nevada provides its residents with a limited right to opt-out of certain personal information sales. Nevada residents who wish to exercise this opt-out right may contact our Privacy Officer at privacyofficer@uplifterinc.com. Please include “Nevada” in your email subject line and include the following information in your email: (i) your name, (ii) Nevada resident address, and (iii) email address. However, please know we do not currently sell data triggering that statute’s opt-out requirements.